Content Marketing
The best brands often sell a story. Seth Godin, an acclaimed author, entrepreneur, and marketing guru, argues that “Marketing is no longer about the stuff you make, but about the stories you tell.” Steve Jobs shared the same sentiment as he believed the most influential people are the ones who can tell a great story—an approach that inspired Apple’s 1997 “Think Different” campaign, which helped propel the company to the tech giant it is today.
If you are skeptical, think about today’s biggest corporations. Tesla, for example, spends less on advertising and endorsements. Much of its growth is attributed to its compelling brand story and innovative products. At Content Optics, we are skillful in infusing storytelling into content writing and marketing.
Our Content Marketing Services
We will bring your brand to life, establish thought leadership, and drive conversions through our offerings. Below are some of our content marketing services:
Content Strategy and Planning
The rise in demand for high-quality content across various marketing platforms requires businesses to be creative, consistent, and strategic. Also, frequent changes in algorithms, business practices, and industry/marketing trends demand flexibility in content strategy. At Content Optics, we work closely with you to understand your brand, marketing goals, and target audience, then develop a customized content strategy aligning with industry best practices. Our content strategy services cover everything from ideation to content planning.
Blog Management
Blogs are integral in creating brand awareness, building customer relationships, establishing thought leadership, and lead generation. Companies that maintain a blog as part of their content marketing generate 67% more monthly leads than those without. Also, businesses with a blog are 13 times more likely to have a positive ROI, according to HubSpot. Strategy, engagement, authority, and consistency are key elements in successful blogs, all of which we excel in.
SEO Content Writing
Semrush reports that 46% of marketing experts and business owners concur that effective SEO significantly contributes to the success of content marketing campaigns. Content Optics will help you join this group of marketers through our SEO content writing services. Our copywriters are experts in:
- Researching and optimizing keywords
- Conducting topic research
- Crafting compelling headlines
- Improving readability scores
- Acquiring backlinks, etc.
Besides blogs, we are experts in creating and optimizing web content, including product and service descriptions, landing pages, about pages, etc.
Social Media Marketing
Social media is a convenient way to remain in touch and reach new audiences. These platforms allow business to tell their brand stories, promote their products/services, share their expertise, etc. Our content marketing team excels at crafting compelling and concise brand stories that can be shared on social media. We center social media content around effective keywords and trending hashtags. We are also experts at creating engaging visuals.
Email Marketing
Email marketing has the best ROI among digital marketing strategies, averaging $36 for every dollar invested, according to Semrush. But to be effective, the email content must be personalized, engaging, and informative—qualities we have a proven track record of delivering. Our content writers are experienced in creating attention-grabbing subject lines and body content that evoke responses from your target audience.
Content Promotion
With consistency, our content marketing efforts are guaranteed to yield the desired results. However, should you wish to accelerate the reach and impact of your content, we have you covered. Our content promotion services include:
- Pay-per-click (PPC) advertising: Our PPC advertising services include setting up and managing campaigns, targeting the right keywords, and crafting compelling ad copies.
- Social media paid advertising: We are experts at targeting the right demographics, building awareness, and driving conversions through social media advertising.
Besides PPC and social media advertising, we provide tailored content promotion services, such as content recommendation networks and retargeting campaigns.
Performance Tracking Analytics
The objective of content marketing is to increase sales and ROI. But being a shot in the dark, this initiative doesn’t always pay off as much as expected, depending on factors such as industry, competition, budget, etc. Sometimes, the results are not immediate, but in some instances, they may even surpass expectations. We measure all campaigns and provide detailed reports and recommendations for improvement.
Why Choose Our Content Marketing Services
We help companies of all sizes and industries with the creation and optimization of content to help them stand out, create emotional connections with the audience, and communicate value propositions. Some reasons to choose our content marketing services are:
We tell your brand story just like you would. If you are an established brand and would like to carry on with your brand voice, we're a perfect fit for you. If you want to develop a new brand voice, you can provide an example of a voice you would like to imitate or bank on our creativity. We always deliver, whether it is a strictly professional, casual, or humorous brand voice.
We will work with you until you are satisfied with the brand voice and style, and then we will apply it consistently in all your content. We continually refine our strategies to reflect changes in your brand, industry, or audience.
What good is a brand story if it does not captivate and evoke an emotional connection with your target audience? We employ various techniques such as chronological storytelling, descriptive writing, expository writing, argumentative writing, creative writing, journalistic writing, etc.
Rest assured, we will get your brand story to your prospects, depicting you as an industry thought leader, a solution provider, and a forward-thinking brand.
Our content marketing strategies are designed with conversion in mind. We ensure that our content provides the required information, addresses your prospects' pain points, and provides real-world solutions.
We strive to be the best we can be by reinventing ourselves, setting new goals/standards, and always putting our clients' needs first. With us, you are assured of content that speaks to your brand and drives sales.
Request a Proposal for Our Content Marketing Services
Content Optics is a full-service content writing and marketing agency based in the USA. We cater to the content marketing needs of all organizations, from startups to Fortune 500 companies. Request a proposal for our content marketing services today, and let us help you tell your brand story.