Social Media Manager

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    Social Media Manager

    Overview

    We are seeking an innovative and strategic Social Media Manager to join our marketing team. The Social Media Manager will be responsible for developing, implementing, and managing our social media strategy to enhance our online presence, engage our audience, and drive traffic to our website. The ideal candidate will have a deep understanding of social media platforms, strong analytical skills, and a creative approach to content creation.

    No. of Vacancies
    1
    Specific Skills
    • Bachelor’s degree in Marketing, Communications, or a related field.
    • Proven experience as a Social Media Manager or similar role.
    • In-depth knowledge of social media platforms, tools, and analytics.
    • Strong understanding of social media metrics and the ability to interpret data.
    • Excellent written and verbal communication skills.
    • Creative thinking and the ability to develop innovative social media campaigns.
    • Strong organizational and project management skills.
    • Ability to work independently and collaboratively in a fast-paced environment.
    Responsible For
    1. Social Media Strategy:
      • Develop and implement a comprehensive social media strategy aligned with the company’s marketing goals.
      • Set specific objectives, KPIs, and performance metrics for social media campaigns.
      • Stay up-to-date with the latest social media trends, tools, and best practices.
    2. Content Creation and Management:
      • Create, curate, and manage high-quality, engaging content across all social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok).
      • Develop and maintain a content calendar to ensure consistent posting and timely updates.
      • Collaborate with the design team to produce visually appealing graphics, videos, and other multimedia content.
    3. Community Engagement:
      • Monitor, respond to, and engage with followers and audience across social media platforms.
      • Foster a positive and active community by encouraging user-generated content and conversations.
      • Address and resolve customer inquiries, comments, and complaints in a timely and professional manner.
    4. Analytics and Reporting:
      • Track, analyze, and report on the performance of social media campaigns using analytics tools.
      • Provide insights and recommendations based on data to improve engagement, reach, and conversions.
      • Monitor competitors and industry leaders to identify opportunities and trends.
    5. Advertising and Promotion:
      • Plan and execute paid social media advertising campaigns to increase brand awareness and drive traffic.
      • Manage budget allocation for social media advertising and ensure campaigns are cost-effective.
      • Conduct A/B testing to optimize ad creatives, copy, and targeting strategies.
    6. Collaboration and Coordination:
      • Work closely with the marketing team to integrate social media efforts with broader marketing campaigns.
      • Coordinate with other departments (e.g., PR, Customer Service) to ensure a cohesive brand message.
      • Provide training and guidance to team members on best practices for social media.
    7. Crisis Management:
      • Develop and implement crisis management strategies to handle negative publicity or social media crises.
      • Act quickly and effectively to mitigate any potential damage to the brand’s reputation.
    Additional Requirements
    • Experience with social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads).
    • Proficiency in graphic design and video editing tools (e.g., Adobe Creative Suite, Canva).
    • Familiarity with SEO and content marketing strategies.
    • Knowledge of HTML/CSS is a plus.
    Job Nature
    Full Time
    Experience Requirements
    3
    Job Location
    United States
    Job Level
    Sr. Position

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