Patrick Macharia
Founder & CEO
Executive Profile and Expertise
Patrick Macharia is an accomplished executive who also pursues an illustrious career as a chartered marketer. He’s a mechanical engineer by qualification, a visionary brand strategist, an avid marketer, and has, in the past, served as a director of content for various organizations, from digital marketing agencies and Fortune 500 companies to start-ups.
Philosophies and Insights
Patrick draws inspiration from Steve Jobs’ famous approach to marketing — “Marketing is about values” and Seth Godin’s philosophy — “Marketing is no longer about the stuff that you make, but about the stories you tell.” He believes that the infusion of brand storytelling in content marketing is what makes the difference between an exemplary and a lackluster campaign if product quality is kept constant. This is the very fabric that drives his company.(SEO) campaigns to get noticed. This is easier said than done for several reasons.
Thoughts and Reflections
In Patrick’s own words: “The greatest lesson my career in mechanical engineering has taught me is that the devil is in the details. These are the principles that shape our operations at Content Optics—a full-service content writing and marketing agency I founded and run as CEO.
Fanatical prospecting—a domain I personally have a high affinity for—is the linchpin of our content writing services. This, coupled with compelling brand storytelling and articulation of value proposition, is what we leverage to feed our clients’ funnels, nurture their leads, and boost conversions.
We cater to the diverse needs of all clients, be it SEO web content, blogs, newsletters, press releases, ad copy, or social media management. We also help SEO and digital marketing agencies augment their content marketing services and fulfill their clients’ content needs.
Feel free to contact us via email at info@contentoptics.com or me personally at p.macharia@contentoptics.com to discuss how we can help elevate your brand.”