Technical Writing
When marketing technical products, such as software, pharma, high-tech devices, and engineering solutions, finding a reliable content writer with the requisite technical expertise and the ability to maintain the required brand voice is usually challenging. The same is true for services involving terminology and complex concepts, including consulting, training, installation, or maintenance. One option is to hire industry experts, such as paralegals and technicians, who, if we’re being honest, are more suited to service delivery than to content writing.
Also, their rates are exorbitant, not to mention their reluctance to devote time and effort to such tasks. The best option is to outsource said tasks to a technical writer or, even better, a content agency providing technical writing services. At Content Optics, we have a dedicated team of professional technical writers and industry experts for various industries.
Our Technical Writing Services
We help businesses market technical products/services, establish thought leadership, and enhance their SEO through technical writing. Our industry experts and content writers will work in tandem to understand your brand’s offerings and target audience and then break down complex technical concepts into consumable, engaging, and compelling content. Our technical writing services include:
Technical Articles and Blog Posts
We have technical writers in virtually every industry, from engineering and software development to law, accounting, finance, and healthcare. Our writers will center your technical articles around specific keywords, create informative and engaging content, structure it properly, and use effective internal and external linking, among other SEO services. We will also use a clean-cut and professional tone, or that of your choice, to establish authority and professionalism.
Product Descriptions
Do you manufacture or sell products whose specifications, compatibility requirements, functionality, usage, benefits, etc., require technical understanding? We will help you communicate this information to your prospects in a detailed yet accessible way. We deliver compelling product descriptions for software applications, electronic devices, machinery, specific technologies, etc.
User Manuals and Guides
Your technical products may be top-of-the-line, but if they are not backed by detailed and effective user manuals and guides, they are as good as average or even lower. We will craft comprehensive user manuals to help users understand your product’s features, installation, operation, maintenance, troubleshooting, etc. Our seasoned technical writers will also help you target specific audiences, whether professional technicians or DIY enthusiasts.
White Papers
If you are an enterprise-level business, a government agency, or an academic institution, you may need white papers to demonstrate expertise or effectively communicate research findings, industry insights, etc. Our technical writers deliver effective white papers that enhance marketing for business-to-business (B2B) ventures and establish thought leadership. Our white papers are also helpful in marketing for business-to-consumer (B2C) businesses, especially enterprise-level ventures.
Case Studies
Our seasoned technical writers will help you demonstrate the effectiveness of your products or services using real-life examples. This involves illustrating the application of your products/services in solving specific problems or achieving desired outcomes. This includes process improvement, cost reduction, risk mitigation, increased efficiency, etc.
Training Materials
Does your business provide technical training services, including online courses? Our technical writing services will equip you with online training modules and e-learning materials for corporate training, academic education, professional development, etc. Our training materials are usually engaging, informative, and easily digestible.
Why Choose Our Technical Writing Services?
Our value for money is hard to match. Below are some of the reasons why successful businesses choose our technical writing services:
Our dedicated team of content writers comprises former industry experts, industrious university students, and fresh graduates. Our editors are usually practicing semi-professionals, such as technicians, technologists, and paralegals.
We use Google Scholar to find peer-reviewed academic sources, including published books, journals, educational articles, etc. When writing for relatively less technical fields, we only use high-authority publications. These include government websites, reputable news outlets, and industry publications. We also leverage the reference sections of reputable publications such as Statista and Wikipedia.
We have technical writers, editors, and industry experts in every sector, which allows us to cater to diverse business needs and ensure the accuracy and relevance of our content. Many technical writing agencies will provide subpar SEO services and vice versa, but we are proficient in both and other content marketing services.
We tailor our technical writing services according to your business requirements. This includes tone requirements, language complexity, target audience, SEO requirements, etc.
Our seasoned technical writers always do the job right the first time. Should you have any concerns or suggestions for improvement, we'll address them at no additional cost.
We understand the value of technical writing in showcasing expertise, improving SEO, enhancing marketing, and driving results. Our services are geared toward those goals. For efficiency, we dedicate an industry-specific technical writer to every project.
We understand the importance of timeliness in marketing, where opportunities can go stale. As such, we're always on time regardless of the complexity or urgency of your project.
Request a Proposal for Our Technical Writing Services
Content Optics is a full-service content writing and marketing agency based in the USA. Our seasoned technical writers help businesses to effectively illustrate and market technical products such as software, electronic devices, machinery, and pharma. We also help articulate and promote technical services such as law, accounting, engineering, and healthcare. Request a proposal for our technical writing services today, and let us help promote your products and services.
